Fenton Communications: "Neo-Conservative: Say What?" - by Parker Blackman: "We all know that the current leaders of the Republican party – be it President Bush, Tom Delay, or Bill Frist – represents the extreme right wing of their party. But most of America doesn’t see them that way because nobody has successfully framed them as such. So let’s start calling them what they are – irresponsible, reckless, extreme, and radical."
"An important reason this frame works is that, in the aftermath of an election, people who voted for George W. Bush don’t want to be told that they voted for the wrong guy. But, if you can create space in some voters’ minds that the Bush Administration’s current agenda isn’t the one they signed up for, or that they are not getting the leadership they voted for, you give those voters space to rationalize moving away from Bush and the Republican leadership."